CUSTOMER:

DEINS LEATHER

BRAND IDENTITY

DEINS Leather, a brand born from a traditional Vietnamese craft village, offers exquisite, high-quality leather products. Cillian T. Studio developed a brand identity reflecting DEINS' philosophy. The "ALL CAPS" logo signifies stability and durability, while the modern San Serif font conveys professionalism and approachability. The letter "I" in the logo is subtly stylized as a needle and thread, symbolizing the meticulous craftsmanship and the brand's heritage in traditional leatherwork. DEINS Leather products are more than just items; they are artworks embodying the dedication of Vietnamese artisans.