Discipline:

Brand Development, Sale Strategy, Website Development, Social Media Development, Advertising

Cillian T. Studio led the brand development for Rosa Nails Oberursel, a modern nail salon known for its attention to detail and dedication to client care. Our scope included refining the brand identity, creating tailored Instagram assets (Reels, posts, Stories), designing a clean and intuitive website, and crafting a localized sales strategy to boost visibility and bookings. Rooted in Rosa Nails' commitment to quality and professionalism, we introduced a fresh positioning: "A beauty destination where elegance meets consistency." Drawing inspiration from the salon’s loyal clientele and tranquil atmosphere, we developed the core message: "Details matter." This idea shaped the visual language, digital storytelling, and overall tone across all marketing touchpoints.

Nail salon with a modern, minimalist design. Pink velvet chairs at a white marble manicure station with small lamps. White shelves with numerous nail polish bottles on a brown wall.
Close-up of a nail technician painting a client's fingernails with a small brush, with the client's hand resting on a table.
Four staff members standing behind a bar counter in a modern cafe or restaurant, wearing aprons and posing for the photo.
A cozy waiting area with a plush beige sofa with pillows, a wooden wall, and decorative paneling near a window with sheer curtains and reflections of the exterior.
An assortment of Aromatherapy Spa products including massage masks, massage scrubs, massage lotions, and lavender, bubble tea, and tropical fruit-scented bath salts, along with four black candles on a wooden surface.
Three overlapping computer screens displaying a website for a nail salon, with images of salon chairs and nail care products, on a pale beige background.