CUSTOMER:

DEINS LEATHER

BRAND IDENTITY


DEINS Leather, a brand born from a traditional Vietnamese craft village, offers exquisite, high-quality leather products. Cillian T. Studio developed a brand identity reflecting DEINS' philosophy. The "ALL CAPS" logo signifies stability and durability, while the modern San Serif font conveys professionalism and approachability. The letter "I" in the logo is subtly stylized as a needle and thread, symbolizing the meticulous craftsmanship and the brand's heritage in traditional leatherwork. DEINS Leather products are more than just items; they are artworks embodying the dedication of Vietnamese artisans.

Close-up of a person's lower body wearing dark wide-leg pants and black Mary Jane shoes with a buckle, with text overlay saying "Pre-Order Now" and "The collection of spring 2026".
Season's greetings card with shoe and leather symbols and the text 'Merry XMAS'.
Close-up of a person repairing a leather shoe with a tool, focusing on hands and shoe.