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Modern diary of Hanoi

FRESH PERSPECTIVES ON LOCAL CULTURE

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About

Hanoi Liebe Project

Pixelated illustration of a person with blonde hair, wearing a pink and purple outfit, with a speech bubble on the right side on a black background.

Hanoi Liebe is a cultural media project that showcases authentic Hanoi experiences to global audiences - especially German speakers and Vietnamese communities abroad.

More than a travel guide, we're a cultural bridge revealing the real Hanoi: hidden cafés, street food gems, local artisans, and genuine stories that mainstream tourism misses.

A busy street scene in Vietnam with many motorbikes and scooters, pedestrians, and an old stone archway with flags hanging from it. Lush green trees surround the area.

What we do

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Curated Content & Digital Guides

We drop aesthetic city guides, curated maps, and deep-dive stories that capture the true, unfiltered essence of Hanoi’s food, art, and heritage.

Pink flower with eight rounded petals outlined in darker pink and a black center.

German-Speaking Workshops & Events

Casual workshops and cultural events in German. We combine local art, crafts, and real-life practice to build the ultimate playground for Hanoi’s German-learning community.

Pink outline of a flower with five rounded petals, each petal with a smaller petal shape cutout inside.

Deep-Dive Experiential Tours

Partnering with cultural insiders, we bypass the rigid tourist traps to immerse you straight into Hanoi’s authentic heartbeat.

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Homegrown Brand Partnerships

Connecting Hanoi’s creative local businesses and independent brands with global audiences through authentic storytelling. We help local ventures step onto the international stage.

  • Bowl of noodle soup with green onions, slices of meat, and broth, alongside a plate of fried breadsticks, on a black table with small condiment jars in the background.

    Food

    We’re taking you straight to the hidden alleys for the ultimate street food hacks and flavors that locals actually gatekeep.

  • A table with a dessert drink topped with whipped cream, a cocktail glass with a dark beverage, a plate with a black sushi roll decorated with green and yellow flowers, a small bowl of soy sauce, a white napkin, and utensils, with green foliage in the background.

    Café

    From secret vintage spots to the ultimate egg coffee and aesthetic matcha venues. This is your curated map to Hanoi’s unmatched cafe culture.

  • Wall of bookshelves filled with various books, some stacked horizontally, in a bookstore or library.

    Local Shop

    Discover hidden thrift stores, local artisan shops, and independent brands that bring a piece of authentic Hanoi style to your life.

  • Group of seven young adults socializing in a cozy cafe, sitting around a wooden table with drinks and snacks, engaging in conversation.

    Learning German

    No boring textbooks allowed. Learn German through real-life context, relatable memes, and cultural hacks that make leveling up your language skills actually fun.

  • Street scene in front of a large building with a sign in Vietnamese, surrounded by crowded traffic including motorcycles, cars, and a delivery van, with trees and flags visible.

    Cultural exchange

    Bridging the gap between Hanoi and Germany. Dive into the real, unfiltered daily life, local traditions, and stories that connect our two worlds.

Explore the real stories of Hanoi

Our digital magazine capturing the real, unfiltered heartbeat of the city. Dive into deep-dive cultural stories, local street food hacks, and aesthetic maps travel agencies hide from you.

A living room with large window and view of neighboring rooftops and greenery outside. There is a white sofa with bottles on a nearby table, a guitar, a white paper lantern, and decorative items including a small plant and artwork inside the room.

Chan Cam Street Guide: Food, Coffee, Tattoo & Hidden Gems in Hanoi's Old Quarter

READ MORE

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Connect with us to create unexpected journeys through the city

A tray with three cups of green tea with ice and lemon slices, and a small glass of water, on a dark tray at a restaurant table.
A bowl of Asian soup with sliced beef, green onions, and other vegetables in a light broth.
A person holding a baguette sandwich wrapped in paper with the logo and text 'Bami Bread' against a backdrop of a tree and water.
Close-up of fried food pieces, likely fish filets, on a tray at a street food stand, with condiments and bottles in the background.
Inside a cozy cafe with brick walls and warm lighting. There are two people working behind the counter, one man with glasses and a woman, possibly baristas. The counter has various items including a black vase, a glass jar of what appears to be lemonade, and a basket of bananas, apples, and a watermelon in the foreground. Shelves with glassware and a small fridge are visible, along with a poster on the wall featuring traditional artwork and flags hanging from the ceiling.