Vietnam Local Brands: Spotlighting Creative Online Boutiques
If you want to discover a different side of Vietnamese creativity, step into the world of these inspiring online local brands. Each brand below is a story of passion and a unique aesthetic vision
Fun Stu – A New Language for Designer Lighting
Instagram: @fun__stu
Fun Stu doesn't just sell lamps; they retell cultural stories through light. Their products leave a lasting impression with highly creative designs, such as lamps inspired by the elegance of the Non La (conical hat) and Ao Dai, or pieces that reimagine the nostalgic silhouette of traditional Vietnamese oil lamps. Each piece is a perfect intersection of functionality and fine art.
Design & Lifestyle
Mah Room (@mah.room) curates interior pieces that feel unmistakably you.
Fun Stu (@fun__stu) designs thoughtful lighting that's both functional and artistic.
Tao Creative Studio (@thao_tao_ng) hand-draws every single piece—prints, postcards, calendars—pure personal vision.
Then there's Tò He (@tohe.style). Every scarves, bag, and t-shirt features illustrations by underprivileged children. The kicker? 5% of sales goes back to these young artists as copyright royalties. That's not just shopping—that's changing lives.
Vintage & Collectives
Cudo (@cudobandocu) curates second-hand watches, each with its own story. Fuu.Zip (@fuu.zip) upcycles 2hand fashion into custom pieces for today.
Games & Creativity
MAZTERMIND (@maztermindvn) brings board games and strategic fun. So Much Closer (@somuchcloser_vietnam) makes conversation card games that spark real human connection—they've already expanded to Ho Chi Minh City.
Jewelry & Accessories
TheGiver.Craft (@thegiver.craft) creates hand-embroidered wearable art. Litherapy Jewelry (@litherapy.jewelry) crafts durable, beautiful pieces in 18K gold-plated stainless steel—water-resistant and rust-proof. Crystal and stone jewelry designed to ground, calm, and become part of your everyday life
This is the Hanoi we love. Not tourist postcards, but the creativity thriving in studios, workshops, and the hands of people who choose to build here.
Follow these brands. Discover more. Support local. Love Hanoi.
